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FTC’s Stealth-Ad Warning Not Strong Enough
This week the Federal Trade Commission addressed the blurring of the lines between advertising and editorial content on search engines. From MediaPost: Search engines are increasingly blurring the...
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Oh, What An Untangled Web We’ll Weave?
The Internet, we’re told, wants information to be free. It also wants information to be free of government regulation. And so far it largely has been, thanks to promises of self-policing by web...
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FTC To Go Negative On Native Advertising?
The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when...
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The Sneak in Review: Branded Content Lightning Round
The hardtracking staff has a cliporama piling up, so we’re passing it on to you. Who’s Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo? Lede: What good is native advertising if it...
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Mark Zuckerberg Thinks You’re A Faceshnook
Facebook CEO Mark (Data) Suckahberg has just sunk his talons deeper into your digital carcass. New York Times piece (via the Boston Globe): Critics probably won’t like Facebook’s policy SAN FRANCISCO —...
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Our 2013 ‘State of the Cuisinart Marketing’ Address
Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you...
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Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous
Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped Are we so sure that all...
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Head-Scratching Ad o’ the Day (California Chrome Edition)
From our 25 Days Late, $50,000 Dollars Short desk Two years ago Skechers USA got caught shortchanging consumers with deceptive advertising. From a 2012 Federal Trade Commission press release: Skechers...
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FTC Cracks Down on Native Advertising
Lately, the Federal Trade Commission has been acting all kinds of feisty. First it busted two app developers for using “persistent identifiers” to collect kids’ information for targeted advertising....
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Blogola Goes Big-Time in Mainstream Media
For several years now the hardtracking staff has noted the growing use of blogola in violation of Federal Trade Commission guidelines, from Lord & Taylor’s paying 50 bloggers under the table to...
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